Marketing Reports

WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

Posted: 28 Apr 2010 | Published: 28 Apr 2010

WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.

Posted: 17 Dec 2009 | Published: 17 Dec 2009

CASE STUDY: In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.

Posted: 19 Oct 2009 | Published: 19 Oct 2009

WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Posted: 05 Oct 2009 | Published: 05 Oct 2009

CASE STUDY: This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.

Posted: 21 Aug 2009 | Published: 23 Mar 2009

WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.

Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

PRODUCT DEMO: Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.

Posted: 22 Jul 2009 | Premiered: 22 Jul 2009

CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.

Posted: 12 Jun 2009 | Published: 12 Jun 2009

WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.

Posted: 12 Jan 2009 | Published: 12 Jan 2009

WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.

Posted: 16 Dec 2008 | Published: 16 Dec 2008

WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.

Posted: 10 Dec 2008 | Published: 10 Dec 2008

WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.

Posted: 02 Oct 2008 | Published: 30 May 2006

WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.

Posted: 17 Sep 2008 | Published: 17 Sep 2008

TECHNICAL ARTICLE: Every SMB should have a written (and thoughtfully prepared) network-security plan in place.

Posted: 10 Jul 2008 | Published: 01 Jan 2005

WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.

Posted: 17 Jun 2008 | Published: 01 Dec 2005

WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

Posted: 04 Jun 2008 | Published: 01 Jun 2008

BROCHURE: It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers.

Posted: 29 May 2008 | Published: 01 Jan 2007

TECHNICAL ARTICLE: To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.

Posted: 05 May 2008 | Published: 01 May 2008

BROCHURE: This brochure will show you how IBM and SAP can help you utilize your resources in new and better ways and realize higher efficiencies to increase the business value of your investment.

Posted: 03 Mar 2008 | Published: 01 Jun 2007

WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.

Posted: 22 Feb 2008 | Published: 01 Jan 2007