Marketing Reports

EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

Posted: 06 May 2011 | Published: 06 May 2011

WHITE PAPER: Maximize campaign effectiveness with analytic technology.

Posted: 18 Oct 2011 | Published: 18 Oct 2011

RESOURCE: This digital binder was created to provide IT Service Providers with a set of ready-made marketing resources that can be easily customized to immediately start driving recurring revenue from their existing customers, and attract new prospects.

Posted: 03 Oct 2011 | Published: 03 Oct 2011

WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.

Posted: 26 Sep 2011 | Published: 26 Sep 2011

WHITE PAPER: This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations.

Posted: 30 Jun 2011 | Published: 30 Jun 2011

WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.

Posted: 06 May 2011 | Published: 11 Feb 2011

WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.

Posted: 06 May 2011 | Published: 06 May 2011

WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.

Posted: 11 Apr 2011 | Published: 11 Apr 2011

JOURNAL ARTICLE: This collection of journal articles is focused on the concept of creating value and its importance as the key element for enterprise performance management (EPM).

Posted: 21 Mar 2011 | Published: 01 May 2009

EGUIDE: In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more.

Posted: 07 Mar 2011 | Published: 07 Mar 2011

EGUIDE: As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM.

Posted: 14 Feb 2011 | Published: 14 Feb 2011

WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.

Posted: 22 Jan 2011 | Published: 22 Jan 2011

CASE STUDY: Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3).

Posted: 11 Jan 2011 | Published: 11 Jan 2011

WHITE PAPER: In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.

Posted: 22 Dec 2010 | Published: 22 Dec 2010

WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.

Posted: 29 Nov 2010 | Published: 01 Nov 2010

WHITE PAPER: This whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more.

Posted: 16 Nov 2010 | Published: 16 Nov 2010

WHITE PAPER: This white paper answers your most critical small business security questions. Social networks, sensitive data, and business banking are all topics covered in this security guide. Read this paper now to learn more.

Posted: 05 Nov 2010 | Published: 05 Nov 2010

WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.

Posted: 02 Nov 2010 | Published: 02 Nov 2010

PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.

Posted: 01 Nov 2010 | Published: 01 Nov 2010

WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

Posted: 18 Oct 2010 | Published: 18 Oct 2010

EBOOK: You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.

Posted: 05 Oct 2010 | Published: 05 Oct 2010

WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context.

Posted: 01 Oct 2010 | Published: 01 Sep 2008

WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.

Posted: 03 Sep 2010 | Published: 03 Sep 2010

EBOOK: Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.

Posted: 31 Aug 2010 | Published: 31 Aug 2010

WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Posted: 25 Aug 2010 | Published: 25 Aug 2010