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Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Service KPIs: 18 Things to Consider
sponsored by Vonage
WHITE PAPER: Download this white paper to explore some of the most regularly used KPIs and their importance when it comes to measuring customer success, as well as 18 considerations that you can use to shape your KPI measurements.
Posted: 02 Mar 2020 | Published: 02 Mar 2020

Vonage

How Zoom Finds More Active Buyers and Deals with TechTarget
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Austin Martin, ABM Program Manager at Zoom, as he explains how TechTarget helps the enterprise video communications platform company uncover active buyers and discover confirmed projects—so Sales can make better decisions, start conversations with the right prospects, and close revenue faster.
Posted: 03 Apr 2020 | Premiered: Apr 3, 2020

TechTarget

The Forrester Wave Real-Time Interaction Management, Q1 2019
sponsored by Pegasystems
WHITE PAPER: In B2C spaces, real-time interaction management (RTIM) is critical to delivering high-end customer experiences for sustainable sales and revenue growth. Download this RTIM market whitepaper, which cross-compares 12 major vendors including Pegasystems, IBM, and SAS, for an intelligent buyer’s decision.
Posted: 06 Dec 2019 | Published: 06 Dec 2019

Pegasystems

Building for the Buying Committee
sponsored by TechTarget
EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019

TechTarget

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Microsoft Dynamics CRM 3.0
sponsored by Microsoft
SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
Posted: 01 Jun 2007 | Premiered: 01 Jun 2007

Microsoft

Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo
 

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