IT Systems  >   Business Systems  >  

Marketing Systems

RSS Feed   
Marketing Systems Reports
 
Service KPIs: 18 Things to Consider
sponsored by Vonage
WHITE PAPER: Download this white paper to explore some of the most regularly used KPIs and their importance when it comes to measuring customer success, as well as 18 considerations that you can use to shape your KPI measurements.
Posted: 02 Mar 2020 | Published: 02 Mar 2020

Vonage

5 Ways Your Online Event Can Go Wrong (And How to Fix It)
sponsored by PGi
RESOURCE: Whether it’s a webinar or webcast, an online event is one of the smartest ways to connect with your audience. But not all online events are created equal. Your results will only be as good as the tools you’re using. In this infographic, explore 5 of the most common problems people face when producing an event so you can be prepared to fix them.
Posted: 16 Jul 2020 | Published: 16 Jul 2020

PGi

Measurement, KPIs and the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

The Worry-Free Guide to Virtual Events
sponsored by PGi
WHITE PAPER: Virtual events can be a game changer for your communications. However, while they make it easy to connect, they’re not always easy to execute. You have to put in the work if you want to grab people’s attention effectively. In this white paper, explore 10 best practices to help you run a successful virtual event.
Posted: 16 Jul 2020 | Published: 16 Jul 2020

PGi

How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

TechTarget

What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
sponsored by SAS
ANALYST REPORT: Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017

TechTarget and Marketo

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.

Definitions:

All Rights Reserved, Copyright 2000 - 2020, TechTarget | Read our Privacy Statement  | Do Not Sell My Personal Info