Market Segments Reports

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 08 Feb 2021 | Published: 20 Jan 2020

EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

Posted: 08 Feb 2021 | Published: 27 Dec 2019

EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

Posted: 08 Feb 2021 | Published: 27 Dec 2019

WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

Posted: 08 Feb 2021 | Published: 12 Dec 2019

EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

Posted: 08 Feb 2021 | Published: 31 Dec 2018

WHITE PAPER: Visual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems.

Posted: 04 Mar 2013 | Published: 04 Mar 2013

WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.

Posted: 25 May 2011 | Published: 25 May 2011

EBOOK: On a Smarter Planet, Leveraging Information is critical to achieve the insights needed in today's businesses.  This book was written to describe New Intelligence for our customers and how IBM InfoSphere Warehousing and Smart System Analytics solutions contribute to a Smarter Planet.

Posted: 17 Mar 2011 | Published: 17 Mar 2011

WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.

Posted: 29 Nov 2010 | Published: 01 Nov 2010

WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context.

Posted: 01 Oct 2010 | Published: 01 Sep 2008

WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.

Posted: 14 May 2008 | Published: 01 Jan 2007

PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.

Posted: 31 Jan 2008 | Published: 29 Jan 2008

WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.

Posted: 18 Jul 2007 | Published: 01 Dec 2006