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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 

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Co-Branding Reports
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Build for Change – the Risk of Customerpocalypse
sponsored by
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Building a Robust A/B Testing Strategy to Deliver Positive User Experiences
sponsored by Optimizely
EBOOK: Find out how to create a robust and scalable A/B testing strategy that encompasses customer-facing teams to maximize the impact of tests across channels, apps, and services so that you can deliver high-performing products with differentiated user experiences.
Posted: 08 Jan 2018 | Published: 31 Dec 2017


Building upon Lotus Notes with Business Process Automation
sponsored by K2
WEBCAST: Find out how to reduce your reliance on manual business processes, and discover how to easily connect workflows – regardless of whether they stem from CRM, ERP, Salesforce, SharePoint, HR, or even legacy systems.
Posted: 12 Mar 2018 | Premiered: Mar 12, 2018


BPM for Dummies Book
sponsored by IBM
EBOOK: Download this complete e-book, "BPM for Dummies", to gain an understanding of the concepts you need to begin implementing BPM within your organization.
Posted: 05 Aug 2011 | Published: 05 Aug 2011


BPM Patterns & Practices in Industry
sponsored by Oracle India Pvt. Ltd
WHITE PAPER: This paper reviews common BPM adoption patterns and best-practices across different industries to illustrate the value of BPM.
Posted: 31 May 2013 | Published: 25 Jun 2012

Oracle India Pvt. Ltd

BPM Patterns and Practices in Industry
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This paper reviews common BPM adoption patterns and best-practices across different industries to illustrate the value of BPM.
Posted: 18 Sep 2012 | Published: 18 Sep 2012

Oracle Corporation UK Ltd

BPM Projects: What You Need to Know
sponsored by IBM
EGUIDE: While business process management (BPM) can offer improved efficiency and cost savings, many people can be resistant to change, especially when it comes to alterations of roles, status, or priorities. In this expert e-guide, Gartner VP and distinguished analyst Tina Nunno explains how to avoid four main change-related pitfalls of BPM projects.
Posted: 19 Nov 2013 | Published: 19 Nov 2013


BPM Quarterly E-Zine: Special Report: BPM and SaaS
sponsored by IBM
EZINE: This issue examines the marriage of BPM and SaaS. Part I of our special report examines some remaining concerns about pairing BPM with SaaS; Part II offers expert advice on making a successful match. Also included in this issue is an update on a popular modeling tool, Business Process Modeling Notation (BPMN), and our BPM Digest. Read on!
Posted: 10 Mar 2011 | Published: 10 Mar 2011


BPM Quarterly eZine: Process Governance: Where The Rubber Meets The Road
sponsored by IBM
EZINE: In this issue of ebizQ's BPM Quarterly, discover an expert overview of process governance, as well as industry-leading best practices and common pitfalls to avoid.
Posted: 18 Aug 2011 | Published: 18 Aug 2011


BPM-Led Strategies for App Modernization and Robotic Process Automation
sponsored by HelpSystems
EGUIDE: In this e-guide, expert consultant Tom Nolle explores how organizations can leverage BPM to modernize legacy apps effectively. Discover how workflows, APIs, and microservices fit into this framework and your modernization implementation. Plus, learn how BPM will support robotic process automation for the evolving world of IoT and mobile.
Posted: 27 Feb 2017 | Published: 22 Feb 2017


BPO Edge Finance and Accounting Edition 2013
sponsored by HP
EBOOK: In this resource, learn how finance and accounting innovations can spur strategic initiatives, the importance of standardizing processes, how big data can lead to big opportunities, and much more.
Posted: 24 Jun 2013 | Published: 31 May 2013


Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat

Bringing BI to the Masses
sponsored by
EZINE: This issue of Enterprise CIO Decisions E-Zine highlights several success stories showcasing how today's IT leaders are finding enough success to increase BI investments and, ultimately, putting their data growth management concerns to rest.
Posted: 25 Apr 2012 | Published: 24 Apr 2012

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

Budgeting Survey:Benchmarks & Issues
sponsored by Centage
WHITE PAPER: This white paper discusses the results of a budgeting survey aimed at discovering the most significant budgeting, forecasting, and reporting issues troubling today’s CFOs.
Posted: 29 May 2012 | Published: 29 May 2012


Budgeting: Beyond Spreadsheets
sponsored by IBM
WHITE PAPER: With new technologies, companies are automating the budgeting, forecasting and reporting process. Learn how you can get faster reports and data that fuel "what is" and "what if" scenarios.
Posted: 15 Oct 2010 | Published: 15 Jan 2010


Building a Global B2B Brand
sponsored by Wipro Technologies
CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
Posted: 12 Jun 2009 | Published: 12 Jun 2009

Wipro Technologies

Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

Business benefits of ERP in the cloud
sponsored by Oracle Corporation
WHITE PAPER: This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
Posted: 08 Nov 2013 | Published: 28 Sep 2012

Oracle Corporation

Business Beyond Boundaries: Gaining Competitive Advantage in a Global Economy - A Joint SAP and Crossgate Paper
sponsored by Crossgate
WHITE PAPER: In today’s global economy, businesses are finding that traditional strategies for growth are no longer sufficient. This paper discusses challenges and opportunities related to business network transformation, best practices for leveraging a business process platform, the benefits of partnering with a Business-Ready Network and more.
Posted: 18 Feb 2010 | Published: 18 Feb 2010


Business Continuity Management
sponsored by Matrix42
WHITE PAPER: This White paper explains the concept of Business Continuity and demonstrates how matrix42 Empirum supports the Business Continuity Strategy in the enterprise.
Posted: 17 Sep 2008 | Published: 12 Sep 2008


Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
sponsored by Citrix Online
CASE STUDY: This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
Posted: 21 Aug 2009 | Published: 23 Mar 2009

Citrix Online

Business Intelligence for the Retail Industry
sponsored by SAP AG
WHITE PAPER: To gain greater business insight and transparency, organisations urgently require a new generation of business intelligence tools and applications that allows cross-enterprise, interenterprise and external data to be integrated and analysed. This paper we discusses how technological advances are enabling improved decision making.
Posted: 15 Sep 2010 | Published: 23 Jan 2009


Business Plan Blueprint: Turn Your Dreams Into Actionable Goals
sponsored by ConnectWise
WHITE PAPER: This e-book and planning worksheet will walk you through the steps to creating a winning business plan and change the way you look at your business processes.
Posted: 19 Jul 2013 | Published: 19 Jul 2013


Business Process Improvement with IBIS RBE Plus
sponsored by IBIS America LLC
WHITE PAPER: In this white paper, discover RBE Plus Analysis, a system designed by IBIS experts in SAP to pinpoint problem areas in business processes, master data and customizing usage and communicate the results with fact-based, easy to use content front-ended by a browser-based navigation tool.
Posted: 04 Nov 2011 | Published: 04 Nov 2011

IBIS America LLC
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