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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

6 Signs You Need a Low-Code Application Development Platform
sponsored by DELL Boomi
EBOOK: This e-book breaks down 6 signs your organization may need, and can benefit from, low-code application development. After reading, you'll be able to confidently answer the question of "Does my organization need a low-code app development platform?"
Posted: 14 Dec 2018 | Published: 14 Dec 2018

DELL Boomi

7 Advantages of a Flexible Order Management System
sponsored by SFG
WHITE PAPER: Inside, review how a flexible and robust OMS can keep your customers happy without sacrificing order process visibility. Uncover the essential features of a flexible OMS, and explore how a flexible OMS can help your organization improve its business prospects.
Posted: 15 Aug 2019 | Published: 15 Aug 2019

SFG

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

7 Warning Signs You Need to Replace Your ESB
sponsored by Dell Boomi
EBOOK: Uncover 7 warning signs that your ESB is struggling to keep up with modern integration requirements and learn how to update your integration infrastructures for cloud, mobile, social, big data, and IoT apps.
Posted: 17 Oct 2017 | Published: 17 Oct 2017

Dell Boomi

8 Benefits of Deploying Hosted Enterprise Voice
sponsored by West IP Communications
WHITE PAPER: Access this resource to uncover the 8 benefits of deploying hosted enterprise voice.
Posted: 22 Dec 2017 | Published: 22 Dec 2017

West IP Communications

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

A Computer Weekly buyer's guide to desktop computing 2020
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Tablets, smartphones, cloud computing and applications delivered as a service offer compelling new ways to work. In this 11-page buyer's guide, Computer Weekly looks at how this way of working is likely to evolve further over the next five years and how it will affect users and IT departments alike.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

ComputerWeekly.com

A Computer Weekly Buyer's Guide to Microsoft Office 365
sponsored by ComputerWeekly.com
EBOOK: Microsoft Office used to be a simple thing. You'd buy a box of software, install Word, Excel, Outlook and PowerPoint – and that was it. But that all changed with the launch of Office 365. In this 13-page buyer's guide, Computer Weekly looks at Microsoft's subscription-based enterprise software offering.
Posted: 15 Nov 2017 | Published: 15 Nov 2017

ComputerWeekly.com

A Computer Weekly Buyer's Guide to Mobile App Development
sponsored by ComputerWeekly.com
EZINE: This Computer Weekly buyer's guide looks at how to take an Agile approach to mobile app development. Discover how to gain a competitive edge by accelerating mobile development, turning mobile users' expectations to your advantage, and building unique, differentiated mobile experiences.
Posted: 24 Mar 2017 | Published: 21 Mar 2017

ComputerWeekly.com

A CW buyer's guide to software asset management
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at best practice for software asset management in this 10-page buyer's guide.
Posted: 09 Sep 2013 | Published: 09 Sep 2013

ComputerWeekly.com

A Guide to Embedding Analytics into your Application
sponsored by Yellowfin
EBOOK: This e-book acts as a guide for software vendors looking to embed analytics into their apps and deliver new insights to their customers. Learn how to integrate and launch your own unique analytic app and find out how you can set objectives for building your analytics offering, fill in skills gaps, perform beta testing, and more.
Posted: 10 Nov 2017 | Published: 10 Nov 2017

Yellowfin

A Guide to Kubernetes with Rancher
sponsored by Rancher
WHITE PAPER: So how do you decide on a containers deployment method between the various deployments options from cloud vendors to software providers? Download this whitepaper which dives into how Rancher Labs allows for large-scale container deployment and multi-cluster management that will keep the process under control.
Posted: 10 Sep 2019 | Published: 31 Jan 2019

Rancher

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Habits of Highly Effective Teams
sponsored by IBM
WEBCAST: Consult this informative video to learn more about the widespread adoption of "going agile." Find out how you can obtain shorter release cycles, greater flexibility and tighter alignment by going agile. It explores the broad technical, organizational and process changes that can help your team transition to an agile environment.
Posted: 22 Apr 2013 | Premiered: Apr 22, 2013

IBM

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

AtTask

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Library Based Approach to Threading for Performance
sponsored by Intel Software Network
WHITE PAPER: Libraries play an important role in threading software to run faster on Intel multi-core platforms. Read this white paper to learn more.
Posted: 14 Aug 2009 | Published: 22 May 2008

Intel Software Network

A Modern Approach To The Data Deluge
sponsored by Red Hat
WHITE PAPER: Find out how businesses are utilizing software-defined storage to manage the increasing levels of technology complexity.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

Red Hat
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