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DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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The Public Sector Guide to Social Media Strategy and Policy
sponsored by Smarsh
RESOURCE: This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.
Posted: 15 Jun 2017 | Published: 15 Jun 2017


The Microsoft Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For Microsoft resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017


A Computer Weekly Buyer's Guide to SAP Hana Deployment
sponsored by
EBOOK: SAP's Hana in-memory data platform promises to transform business processes. In this 11-page buyer's guide, Computer Weekly looks at how Hana is changing traditional SAP architecture, how it has streamlined customer services for one business, and why there is confusion over Hana implementation.
Posted: 06 Jun 2017 | Published: 09 May 2017

Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?
sponsored by
EZINE: In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
Posted: 05 Jun 2017 | Published: 06 Jun 2017

Take Customer Engagement to New Heights
sponsored by Salesforce
EBOOK: In this e-book, learn how CareFirst BlueCross BlueShield and American Addiction Centers are taking the patient experience to the next level and transforming healthcare service.
Posted: 01 Jun 2017 | Published: 01 Jun 2017


The Age of the Patient: How CRM Guides Providers in this New Era of Healthcare
sponsored by Salesforce
WHITE PAPER: The shift toward value-based reimbursement and advances in CRM technology has created an opportunity to transform the patient experience. In this e-book, uncover how you can engage your patients and maintain relationships to improve satisfaction in this "Age of the Patient."
Posted: 01 Jun 2017 | Published: 01 Jun 2017


Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017


The Retailer's Blueprint For Success: Enabling Great Customer Experiences
sponsored by Oracle NetSuite
WHITE PAPER: Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.
Posted: 23 May 2017 | Published: 23 May 2017

Oracle NetSuite

Computer Weekly:Global Ransomware Attack Could Be a Security Wake-Up Call
sponsored by
EZINE: In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.
Posted: 22 May 2017 | Published: 23 May 2017

Improve The Customer Experience Through New Technology, Better Insights
sponsored by Zendesk
EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
Posted: 03 May 2017 | Published: 28 Apr 2017


Enterprise Integration Platform as a Service Vendor Comparison
sponsored by MuleSoft
ANALYST REPORT: Application leaders are being tasked with integrating hybrid application portfolios and providing easy access to the data within those systems. Access this Gartner report to learn about the iPaaS market, where certain vendors stand, and how to evaluate vendors yourself based on what the experts look for.
Posted: 11 Apr 2017 | Published: 30 Mar 2017


Infographic: Europe Media Consumption Study Results
sponsored by
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

How to Measure Marketing Success with Call-Tracking Software
sponsored by Twilio
EGUIDE: Foundations Recovery Network, a US-based rehab network, needed to know if they were getting their money's worth advertising on Google – more imperative due to the high online competition in the substance abuse recovery field. Learn how they leveraged new call-tracking software to understand if their marketing strategy was worth it.
Posted: 23 May 2017 | Published: 16 May 2017


Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016


B2C Commercial Suite 13-Vendor Analysis and Comparison
sponsored by Salesforce
RESEARCH CONTENT: Inside this Forrester Research Report, discover the 13 most significant B2C vendors. See how they've been scored, and how each measures up to help e-commerce and channel strategy professionals make the right choice.
Posted: 12 May 2017 | Published: 21 Mar 2017


Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017


How CPQ Software Can Boost Your Sales Processes
sponsored by Conga
EGUIDE: The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.
Posted: 24 Apr 2017 | Published: 24 Apr 2017


On-Demand Webinar: 5 Steps to Eliminate Your Legacy Contact Center
sponsored by Genesys
VIDEO: If you're ready to make a change, consider a switch to an omnichannel approach and gain the immediate benefits, while paving the path for continued success. Register for this on-demand webinar, where you will learn key considerations and best practices to help you with your omnichannel plan.
Posted: 24 Apr 2017 | Premiered: 24 Apr 2017


Gartner: Rethinking CRM Customer Service Fundamentals
sponsored by ServiceNow
ANALYST REPORT: To survive in the changing business landscape, your entire enterprise now needs to be involved in customer service, not just one department. This Gartner report takes an in-depth look at the 3 guiding principles of renewing your CRM and customer service strategy for the next generation of customers.
Posted: 19 Apr 2017 | Published: 08 Mar 2016


The Essential Checklist for Modernizing Customer Service (ebook)
sponsored by ServiceNow
EBOOK: One survey revealed that companies with the best customer service are 127% more likely to enable inter-departmental collaboration than the average company. Access this e-book to see what else this survey revealed and how you can modernize your organization's customer service.
Posted: 18 Apr 2017 | Published: 30 Sep 2016


Survey Report: Putting Service First
sponsored by ServiceNow
WHITE PAPER: In a survey of 200 senior customer service managers, it was found that the top customer service providers all provided their customers with self-service options. Access the rest of the survey now to find what else the top providers had in common, and how you can reach the top tier of customer service.
Posted: 18 Apr 2017 | Published: 31 Aug 2016


A Quick Guide to Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: 80 percent of businesses believe they deliver a superior customer experience. However, only 8 percent of their customers agree. Download this white paper to explore how to redefine the fundamentals of customer service by bringing together people, workflows, and systems to proactively resolve issues and optimize the service experience.
Posted: 13 Apr 2017 | Published: 13 Apr 2017


Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017

TechTarget and Marketo

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

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