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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
CRM Analytics Reports
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Salesforce vs. Microsoft Dynamics: Your expert guide to buying, managing and running a CRM system
sponsored by TechTarget
RESOURCE: The CRM software market has exploded due to the demand for a more dynamic way to work with customers. Access your expert guide to buying, managing and running a CRM system with a comparison of Salesforce and Microsoft Dynamics, by participating in our CEM and CRM Research Program today.
Posted: 03 May 2017 | Published: 03 Nov 2015

TechTarget

Buyer's Guide: Find the right BI & analytics tool
sponsored by TechTarget
RESOURCE: Selecting the BI analytics tool that's the best fit for your enterprise is critical to the success of your project. Access our buyer's guide for key features and functions you should use to evaluate the tools on the market.
Posted: 03 May 2017 | Published: 08 Oct 2015

TechTarget

How to get a 360-degree view of your customers
sponsored by TechTarget
RESOURCE: Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.
Posted: 03 May 2017 | Published: 03 Nov 2015

TechTarget

A New Measure of Sales Success
sponsored by TechTarget
RESOURCE: Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.
Posted: 03 May 2017 | Published: 18 Mar 2014

TechTarget

Project Nightingale: An API-Led Revolution in Retail IT
sponsored by MuleSoft
EBOOK: This e-book presents a hypothetical retail business and follows their journey to meet customer expectations and deliver business agility. Discover how to take a new approach to integration with API-led connectivity and microservices architectures to tackle digital transformation challenges and deliver modern, personalized customer experiences.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

MuleSoft

Contextual Marketing: Stop Neglecting your Audience
sponsored by Tealium
WHITE PAPER: With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.
Posted: 20 Mar 2017 | Published: 20 Mar 2017

Tealium

How to Conquer Distribution and Inventory Management Challenges
sponsored by Sage Software
RESOURCE: Getting a comprehensive view of business processes, integrating new technology with legacy systems, and leveraging automation are all essential parts of modern ERP and inventory management. Discover a simplified approach to distribution and inventory management that leverages mobile, CRM, real-time analytics, and more.
Posted: 22 Nov 2016 | Published: 22 Nov 2016

Sage Software

Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

SAS

Geospatial intelligence on the move
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
Posted: 04 Oct 2016 | Published: 04 Oct 2016

ComputerWeekly.com

Case Study: How Honda France Consolidated Their BI Platforms
sponsored by Yellowfin
CASE STUDY: This case study explains how Honda France found a web-based program that was hassle-free and allowed them to spend less time worrying about collecting analytics. Learn how they adopted a program which is accessible from mobile devices, merged seamlessly with their existing CRM platform, cut the cost of their existing BI capabilities, and more.
Posted: 16 Sep 2016 | Published: 16 Sep 2016

Yellowfin

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
sponsored by SAS
WHITE PAPER: This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Maximizing Moments of Truth: Optimizing Customer Interactions
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017

Twilio

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions
sponsored by Cloudera
WHITE PAPER: Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.
Posted: 08 Feb 2017 | Published: 08 Feb 2017

Cloudera

6 Ways Your EMR is Coming up Short and How a CRM Solution Can Help
sponsored by Microsoft
RESOURCE: Access this infographic to uncover 6 steps to use your CRM tools to boost your EMR system and positively impact the patient and provider experience.
Posted: 12 Jan 2017 | Published: 12 Jan 2017

Microsoft

CRM and the Future of Healthcare Engagement
sponsored by Microsoft
EBOOK: While CRM started as a tool for salespeople, CRM tools now play a vital role in healthcare as well. To understand the future of CRM in healthcare, it's important to understand how CRM solutions are being applied. Explore 5 common uses of CRM in healthcare, 4 ways analytics can serve healthcare and business purposes, and more.
Posted: 10 Jan 2017 | Published: 10 Jan 2017

Microsoft

5 Must-Have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
Posted: 29 Dec 2016 | Published: 23 Dec 2016

Marketo

How Supply Chain Partners can Enhance Analytics by Sharing Data
sponsored by Sage Software
EGUIDE: In this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.
Posted: 16 Dec 2016 | Published: 14 Dec 2016

Sage Software

Strategies For Effective Big Data Governance And Supporting Analytics Programs
sponsored by IBM
EGUIDE: Governing large and varied sets of big data is difficult. In this expert e-guide, Dr. Anne Smith, Principal Consultant at Alabama Yankee Systems, LLC reveals 7 best practices for instituting effective policies for governing sets of big data. Plus, learn how a solid data governance plan sows the seeds for a successful self-service analytics program.
Posted: 02 Dec 2016 | Published: 02 Dec 2016

IBM

Search-Driven BI for a Customer-Centric Business World
sponsored by CA Technologies
EGUIDE: In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.
Posted: 28 Nov 2016 | Published: 21 Nov 2016

CA Technologies

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP

Data Analytics Maps Positive Customer Journeys
sponsored by SearchCRM
EBOOK: Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
Posted: 28 Sep 2016 | Published: 26 Sep 2016

SearchCRM

Customer Experience Analytics: Delivering More Personalized Customer Service
sponsored by zendesk (bime by)
EGUIDE: In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
Posted: 01 Sep 2016 | Published: 31 Aug 2016

zendesk (bime by)
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