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ALSO CALLED: Marketing Brochures, Sales Brochures
DEFINITION: Folded leaflets with an advertising or promotional message.
Brochures Reports
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Accelerating AI Maturity: A Guide to Reducing Costs and Creating Value With AI Applications
sponsored by Dataiku
WHITE PAPER: According to a NewVantage Partners survey, over 90% of business leaders report that the challenges to becoming data driven are process related, and not about technology. Read this Dataiku guide to learn how you can evaluate and accelerate your AI maturity and best approach the organizational challenges you’ll face, as AI progresses to its next era.
Posted: 04 Mar 2021 | Published: 31 Dec 2020

Dataiku

Accenture Technology Vision 2016
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Leading companies that develop a people first approach will win in today's digital economy, according to the latest global technology trends report from Accenture.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

ComputerWeekly.com

Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of
Posted: 05 Sep 2019 | Published: 04 Feb 2020

TechTarget

Advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE: While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 17 Jul 2020

TechTarget

AI: Beyond the hype
sponsored by ComputerWeekly.com
EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
Posted: 06 Nov 2017 | Published: 06 Nov 2017

ComputerWeekly.com

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits
sponsored by ComputerWeekly.com
WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs.
Posted: 21 Oct 2011 | Published: 11 Feb 2011

ComputerWeekly.com

Accelerate ROI for Business Process Management with IBM Solutions Designed for Rapid Deployment
sponsored by IBM
WHITE PAPER: With IBM products, services and programs, businesses can develop business process management solutions to support their business priorities and objectives, both now and in the years ahead. Read this paper to learn how.
Posted: 02 Jul 2010 | Published: 15 Jan 2010

IBM

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

Achieve process innovation through business process management
sponsored by IBM
WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

IBM

Achieving Value in Healthcare Through Efficiency and Effectiveness
sponsored by DellEMC and Intel®
WHITE PAPER: this white paper demonstrates how, by reforming health care delivery, implementing appropriate technology, and reshaping the medical establishment which supports efficiency and effectiveness, America can provide the best value in health care services for its citizens.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

ACOs: Treat Patients More Effectively with Health Analytics
sponsored by IBM
EGUIDE: This e-guide from SearchHealthIT.com highlights the importance of data analytics in the success of today's ACOs. Read now to learn the difference between collaborative and captive ACOs and discover how predictive analytics can provide the information necessary to dramatically improve patient care.
Posted: 29 Mar 2013 | Published: 29 Mar 2013

IBM

Advanced Case Management for Smarter Government
sponsored by IBM
WHITE PAPER: Case management is an area in which many government agencies can benefit by using new tools and approaches. By reading this White Paper, learn how to unify information, processes and people to provide better, faster services and programs.
Posted: 20 Aug 2010 | Published: 20 Aug 2010

IBM

Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by DellEMC and Intel®
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

Analytics: The Art and Science of Better Webcast
sponsored by SAS
WEBCAST: This webcast takes a look at how organizations can consider analytics from two perspectives – the science of analytics and the art of how people apply this science in new and creative ways to make the world better.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Application Transformation – evolution or revolution?
sponsored by Hewlett Packard Enterprise
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett Packard Enterprise

Applying Business Analytics Webinar Series - Got Bad Data?
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how to improve key data areas through data quality profiling and provide decision makers with trustworthy information. You’ll learn how to apply analytics to your reliable, high-quality data and come away with insights that optimize your organization’s decision-making capabilities.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Got Bad Data? Part 2
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality can improve business performance. You’ll learn how to improve key data areas by performing data quality profiling and data collection through closed-loop monitoring, and how to address data quality as a process to derive value and drive continuous improvement.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Got Bad Data? Part 3
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality influences the effectiveness of predictive analytics and forecasting. You’ll learn how to go beyond name and address matching to realize the potential of numerical data quality, how to overcome insufficient yet relevant data from your predictive and forecasting models, and more.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Integrate Your Office
sponsored by SAS
WEBCAST: This Webinar explains how by combining the power of SAS® Business Analytics with Microsoft Office you will be able to easily access data from any operational system without IT intervention, automate spreadsheets and PowerPoint decks, and save time and money by reducing redundancy and improving productivity.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

ARC View In Dynamic Market, Consumer Goods Companies Rely on Manufacturing Operations Management Systems
sponsored by Apriso Corporation
WHITE PAPER: In this paper, discover a manufacturing operations management (MOM) platform and system has seen proven success in consumer goods companies.
Posted: 31 Oct 2011 | Published: 27 Oct 2011

Apriso Corporation

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign
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