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In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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The following white paper addresses the issues with website performance and how you can ensure that you deliver only the fastest content to your consumers.
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There are two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis. The purpose of this paper is to compare these two methods.
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This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
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NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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An enterprise monitoring platform offers an organization the opportunity to assess data from a single, unified dashboard. Explore this white paper to learn 5 ways that an enterprise monitoring platform can benefit your organization.
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This paper explores how leveraging data from disparate systems will give software testing teams the unique opportunity to become the hub of organizational quality. Uncover 5 best practices that will help expose critical issues, enable Agile development, create a more holistic view of the software development lifecycle, and more.
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Managing enterprise networks is now a greater challenge than ever. Employees are everywhere, so NetOps need to keep a close eye on performance to make sure these employees can stay productive, wherever they are. Access our expert guide to explore best practices and tools for network management, and see how automation can help.
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Banks are bringing together big data projects, transactional processing, data warehousing and analytic tooling. Find out how IBM DB2 for z/OS and DB2 Analytics Accelerator in an IBM zEnterprise environment can help.