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Web Advertising White Papers (View All Report Types)
 
Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element

Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola, Inc.
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola, Inc.

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

5 Principles for Enterprise Architects
sponsored by Mendix
WHITE PAPER: The emergence of wide-ranging tools like cloud, mobile IoT, and analytics has put organizations in a place where they need personnel to effectively lead the implementation. Download the 5 principles of a strong enterprise architect in order to understand digital priorities and how to support them.
Posted: 12 Nov 2019 | Published: 12 Nov 2019

Mendix

Marketing Artificial Intelligence for Dummies
sponsored by Dataiku
WHITE PAPER: As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.
Posted: 17 Jun 2019 | Published: 31 Dec 2018

Dataiku

RPA and Low-Code BPA: An omnichannel approach to process transformation
sponsored by Mendix
WHITE PAPER: More businesses are recognizing the benefits and operational advantages of low-code development and businesses process automation in IT. Download this whitepaper to take advantage of the 3 RPA methods included.
Posted: 14 Nov 2019 | Published: 14 Nov 2019

Mendix

HSBC Australia: Unifying customer experiences
sponsored by Pegasystems
WHITE PAPER: The key to modernizing marketing lies in tools that enable you to target consumers with the right contextual information, without overloading them. Click through to this overview to learn how HSBC Australia transformed their marketing processes and achieved 3 key results.
Posted: 09 Dec 2019 | Published: 09 Dec 2019

Pegasystems
 

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