SFA DEFINITION: Sales force automation (SFA) software is a type of program that automates business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. Businesses may have a custom version developed specifically for their needs, or choose from among the increasing number of sales automation software products, such as Interact
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Traditional sales and operations planning (S&OP) processes are not sufficient in high-pressure business environments. Read this Aberdeen Group paper to learn how organizations can improve S&OP processes to better execute business strategies.
Sales enablement is a central component of a successful customer relationship management (CRM) strategy. This white paper defines sales enablement and distinguishes its benefits from traditional sales force automation.
This paper by the Yankee Group is a review of today's sales challenges and how strategically managed companies are beginning to provide consistent, accurate information to an entire network of organizations involved in the selling process.
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