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ALSO CALLED: PR
DEFINITION: The creation and maintenance of a public image or identity.
Public Relations White Papers (View All Report Types)
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MSP’s Single Most Important Marketing Message
sponsored by GFI Software
WHITE PAPER: In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.
Posted: 22 Dec 2010 | Published: 22 Dec 2010

GFI Software

Need for Speed and Flexibility Drives Manufacturers to Reengineer External Processes Around B2B Integration
sponsored by IBM
WHITE PAPER: This paper looks at trends that cause manufacturers to reevaluate and revamp their B2B processes and integration capabilities. Read on to also learn how manufacturers are reorganizing their internal operations to facilitate the shift from EDI-only transfer to a broader range of functions that support a larger view of commerce.
Posted: 24 Feb 2011 | Published: 23 Feb 2011

IBM

Nine Essentials of Online Opinion Monitoring
sponsored by Crimson Hexagon
WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.
Posted: 26 Sep 2011 | Published: 26 Sep 2011

Crimson Hexagon

Now Is the Time to Rethink Your B2B Integration Strategy
sponsored by IBM
WHITE PAPER: As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment.
Posted: 24 Feb 2011 | Published: 24 Feb 2011

IBM

Operational BI: Getting Real Time About Performance
sponsored by SAP AG
WHITE PAPER: This report provides a roadmap for the strategies and capabilities that Best-in-Class companies are employing to improve operational performance.
Posted: 26 Oct 2009 | Published: 28 Dec 2007

SAP AG

Optimization Applications in the Energy and Power Industries - IBM ILOG Optimization White Paper
sponsored by IBM
WHITE PAPER: This white paper shows how mathematical optimization enables the rapid development and deployment of applications that address the energy and power industries’ most pressing issues, including climate change, grid utilization, market restructuring and Enterprise IT.
Posted: 14 Dec 2010 | Published: 14 Dec 2010

IBM

Optimize the business value of your SAP implementation
sponsored by IBM
WHITE PAPER: Most SAP processes today are non-differentiating. To outpace competition, you must differentiate through process innovation. Access this white paper today to learn more about how to enhance the visibility and agility of SAP processes using innovative BPM software and, in turn, optimize the business value of your SAP implementation.
Posted: 13 Nov 2013 | Published: 31 Jan 2013

IBM

Optimizing Customer Retention Programs
sponsored by Portrait Software
WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008

Portrait Software

Oracle Analytics for CRM, Sales, Marketing, and More
sponsored by Oracle Corporation
WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
Posted: 23 Oct 2013 | Published: 31 Dec 2011

Oracle Corporation

Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation

Oracle TimesTen In-Memory Database on Oracle Exalogic Elastic Cloud
sponsored by Oracle Corporation
WHITE PAPER: This white paper describes configuration considerations, best practices and performance results of TimesTen running on Exalogic.
Posted: 05 Dec 2011 | Published: 05 Dec 2011

Oracle Corporation

Overcoming Barriers to Collaboration with Trading Partners
sponsored by Sage North America
WHITE PAPER: To meet the increasing demands of today's market, companies must implement collaborative supply chain solutions that streamline business processes with their trading partners. Read this white paper for expert advice for achieving that objective.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Sage North America

PeopleSoft Testing
sponsored by Hexaware Technologies
WHITE PAPER: The PeopleSoft Testing Accelerator Kit reduces the overhead of traceability and brings in the concept of reusability.
Posted: 20 May 2008 | Published: 01 Mar 2008

Hexaware Technologies

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

SDL Web Content Management Solutions Division

Planning, Budgeting and Forecasting: Software Evaluation and Selection Guide
sponsored by IBM
WHITE PAPER: This paper addresses the challenges of planning, budgeting and forecasting in a spreadsheet environment and highlights the advantages of using a software solution designed specifically for planning, budgeting and forecasting.
Posted: 15 Oct 2010 | Published: 11 May 2009

IBM

Proactively Track and Maintain Assets to Keep Operations Running Smoothly
sponsored by Kony
WHITE PAPER: This white paper introduces a mobile application for Enterprise Asset Management (EAM) that offers a comprehensive and consolidated view into all inventory and the condition of resources, so that you can make informed decisions on capital and operational investments.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Kony

Process Automation for the Twenty-Ten Decade: The Automation of Business Technology
sponsored by Network Automation, Inc
WHITE PAPER: This paper discusses the need for business process automation and how it can make your company vastly more efficient. Continue reading to learn how to stay ahead of the curve on process automation during the twenty-ten decade.
Posted: 27 Oct 2010 | Published: 27 Oct 2010

Network Automation, Inc

Put an end to mainframe scripting with policy-driven IBM automation
sponsored by IBM
WHITE PAPER: Automating single-mainframe environments often requires time-consuming and cumbersome script-writing. This resource describes a strategy designed to quickly and easily replace manual methods of mainframe automation.
Posted: 17 Oct 2013 | Published: 30 Apr 2013

IBM

Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Rational Team Concert Evaluation Guide
sponsored by IBM
WHITE PAPER: Read this paper to learn how this software can aid in starting new projects and adding and transitioning team members quickly, thereby increasing your ability to respond to changes in your business as well as marketplace demands.
Posted: 04 Aug 2010 | Published: 29 Dec 2009

IBM

Real Time Business Intelligence  - SAP In-Memory Appliance Software (SAP HANA™)
sponsored by Intel
WHITE PAPER: This paper introduces SAP In-Memory Computing technology concepts, explains how SAP HANA uses them to help deliver real-time business insight, and describes how synergies with Intel architecture-based server platforms drive solution value.
Posted: 28 Nov 2011 | Published: 28 Nov 2011

Intel

Realizing the Value of the Green Data Center by Integrating Facilities and IT
sponsored by IBM
WHITE PAPER: This white paper discusses the importance of managing energy consumption in data centers and how systems management technologies contribute to green management.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

IBM

Red Hat JBoss BPM Suite 6 Compared to Pegasystems Pega 7 BPM
sponsored by Red Hat
WHITE PAPER: Performing comparisons between leading BPM systems could take ages to perform on your own -- fortunately, this competitive brief does some of the work for you. Take a look at how Red Hat JBoss BPM suite compares to Pegasystems, Inc.'s Pega 7 BPM in terms of the five essential criteria for choosing a BPM system
Posted: 15 May 2014 | Published: 30 Apr 2014

Red Hat

Risk-Based Test Automation from a Business Process Perspective
sponsored by Worksoft
WHITE PAPER: This white paper examines how you can improve your risk-based testing without automating thousands of existing manual test cases, and why validating critical business processes will enable you to better accommodate change for greater success as well as reduce the ongoing operational costs associated with running your enterprise systems.
Posted: 03 Nov 2011 | Published: 02 Nov 2011

Worksoft
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