Business of Information Technology  >   Business Processes  >   Marketing  >  

Permission Marketing

RSS Feed   
DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
Permission Marketing White Papers (View All Report Types)
2 Matches

There are currently no reports cataloged under the topic:
Permission Marketing

Please conduct a new search.

2 Matches

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement