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PR White Papers (View All Report Types)
Overcome Your Distribution Management Challenges
sponsored by Sage Software
WHITE PAPER: Find out how to strengthen insight into and control over your company workflows, and learn about the impact of 4 key technology trends on distribution business management.
Posted: 09 Mar 2018 | Published: 31 Dec 2016

Sage Software

7 Step Guide to Operational Excellence
sponsored by Signavio
WHITE PAPER: Find out how you can optimize critical business process amidst digital transformation efforts. Discover 7 recommended steps for striving towards operational excellence, and learn about the impact of things like workflow and process automation.
Posted: 23 Jan 2018 | Published: 23 Jan 2018


Improve Your CX: 10 Personalization Tactics
sponsored by Sitecore
WHITE PAPER: Personalizing customer experiences is a powerful marketing tactic – it can improve loyalty, drive results across customer engagement channels – but not as many marketers use this tactic as you might think. Discover 10 simple tactics that can help you deliver personalized CX across channels.
Posted: 29 Sep 2017 | Published: 29 Sep 2017


Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013


Meeting BPM Requirements of Both IT and Business
sponsored by OpenText
WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
Posted: 09 May 2014 | Published: 09 May 2014


5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

Big Data in Big Companies
sponsored by Red Hat
WHITE PAPER: Explore the following white paper to join analytics pioneer, Tom Davenport, as he reveals the findings of how big data fits into the data and analytics infrastructure of 20 large organizations. Find out how these companies are handling big data, the tools and skill sets used to maximize ROI, and what the future holds with analytics 3.0.
Posted: 17 Apr 2014 | Published: 21 Apr 2014

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014


Information, Technology and Innovation in Business Management, Part 1: Schumpeter's Gale
sponsored by IBM
WHITE PAPER: In this white paper, learn about the role and impact of information technology on management to date, and which of these recent developments will combine to have a transformative impact in the near future. Additionally, learn what to keep in mind when selecting a business analytics software option.
Posted: 16 Dec 2015 | Published: 30 Sep 2014

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