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Opt-In/Opt-Out Marketing

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ALSO CALLED: Opt-in E-mail, Opt-In/Opt-Out
DEFINITION: Opt-in email is a Web marketing term for email that recipients have previously requested bysigning up at a Web site or special ad banner.Typically, Web users are invited to sign up for promotional information about one or morecategories of products or services. Those who sign up have thus "opted in." Anyone sending thememail as a result hopes that the message will not be perceived as unwanted spam.Several  … 
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