One-to-one Marketing White Papers

(View All Report Types)
Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

How ISRs Improved Sales Appointment Rates by 19X
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 08 Feb 2021 | Published: 11 Apr 2019

TechTarget

Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Teradata

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

Six Ways to Rev Up Your Revenues, Using VoIP
sponsored by Cisco Systems, Inc.
WHITE PAPER: How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP).
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 08 Feb 2021 | Published: 24 Sep 2019

TechTarget

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron