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Mobile CRM

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ALSO CALLED: mCRM, Mobile Customer Relationship Management, Wireless Customer Relationship Management, Wireless CRM
DEFINITION: The ability to use handheld devices to manage sales, sales contacts, and customer service activities.
Mobile CRM White Papers (View All Report Types)
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Smart  Organisations
sponsored by ComputerWeekly.com
WHITE PAPER: Download this report to learn how your organisation can use smart technology to drive innovation and enhance your competitive position, without breaking the bank.
Posted: 26 Oct 2011 | Published: 26 Oct 2011

ComputerWeekly.com

How to manage a mobile phone fleet
sponsored by ComputerWeekly.com
WHITE PAPER: The expectations, working methods and tools used by employees in all organisations have changed as a result of advances in communications technologies.
Posted: 25 Oct 2011 | Published: 24 Nov 2010

ComputerWeekly.com

Smartphone market set to expand as vendors vie for position
sponsored by ComputerWeekly.com
WHITE PAPER: The Smartphone market is characterised by increasing competition on one hand and healthy growth prospects in the medium-term on the  other. Barriers to entry are high for most players, owing to the global nature of the  mobile industry and the consequent financial strength required to enter the market.
Posted: 25 Oct 2011 | Published: 24 Nov 2010

ComputerWeekly.com

Mobile phone app opportunities for business
sponsored by ComputerWeekly.com
WHITE PAPER: Over the past 12 months, the global market for applications – fuelled by the astonishing and unprecedented activity experienced on Apple’s App Store and iPhone – has continued its stellar levels of growth.
Posted: 24 Oct 2011 | Published: 01 Dec 2010

ComputerWeekly.com

CW+: Mobile Games: App store strategies, business models and forecasts
sponsored by ComputerWeekly.com
WHITE PAPER: The last two years have been, without a doubt a renaissance era, in mobile games. Driven by the iconic iPhone and its complementing App Store, developers great and small are reaping the rewards of heightened interest in the platform.
Posted: 21 Oct 2011 | Published: 05 Feb 2011

ComputerWeekly.com

Mobile Web 2.0 - opportunities in advertising and presence-based services
sponsored by SearchSecurity.com
WHITE PAPER: The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
Posted: 21 Oct 2011 | Published: 08 Dec 2010

SearchSecurity.com

Smartphones: Computer Weekly Buyer's Guide
sponsored by ComputerWeekly.com
WHITE PAPER: The smartphone has transformed communication between mobile workers and their offices but at a cost.
Posted: 20 Oct 2011 | Published: 25 Mar 2011

ComputerWeekly.com

How Mobile Devices are Driving Innovations in Contact Centers
sponsored by Avaya
WHITE PAPER: Failing to adopt a customer service strategy for mobile devices could put your business at a serious disadvantage. Gartner research suggests that 80% of companies will suffer revenue loss from the lack of customer support on mobile devices by 2013. Read this paper to learn how to utilize the opportunities mobility offers customer service.
Posted: 29 Oct 2012 | Published: 29 Oct 2012

Avaya

Ensuring the security of your mobile business intelligence
sponsored by IBM
WHITE PAPER: Organizations need to know that when their employees access BI applications from their mobile devices, whether from a native application or the web, that security measures are in place to ensure their BI data is protected and safe from hackers or if a device is ever lost or stolen. Read to find strategies on how to best secure BI on mobile devices.
Posted: 24 Sep 2012 | Published: 24 Sep 2012

IBM

Cisco IBSG Global Research Reveals New Ways for Banks To Prosper in an Omnichannel World
sponsored by Cisco Systems, Inc.
WHITE PAPER: Banking customers worldwide are ready for an omnichannel experience – are you ready to give it to them? This resource describes the concept of omnichannel banking, why your customers need it, and why you shouldn't wait to offer it to them.
Posted: 17 Aug 2012 | Published: 17 Aug 2012

Cisco Systems, Inc.

4 Steps to Transforming Your Customer Relationships Using Mobile
sponsored by Appcelerator
WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.
Posted: 15 Aug 2012 | Published: 01 Aug 2012

Appcelerator

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Five Calls to Make When Developing a Mobile Learning Strategy
sponsored by Skillsoft
WHITE PAPER: This brief resource provides tips for deploying mobility in the workplace.
Posted: 18 Apr 2012 | Published: 18 Apr 2012

Skillsoft

CRM Solutions For The Finance And Insurance Industries
sponsored by SAP America, Inc.
WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.
Posted: 28 Mar 2012 | Published: 14 Feb 2011

SAP America, Inc.

Building a Clear and Socially Connected Enterprise
sponsored by SAP America, Inc.
WHITE PAPER: Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.
Posted: 27 Mar 2012 | Published: 31 Dec 2010

SAP America, Inc.

Unified Self-Service: Delivering on the Value of Multi-Channel Customer Interactions
sponsored by Voxeo
WHITE PAPER: This informative paper addresses how your company can enhance service, lower costs and increase revenue by taking advantage of these new mediums and expanding the ways in which you communicate with your customers.
Posted: 20 Mar 2012 | Published: 20 Mar 2012

Voxeo

Unlocking the Power of Mobile Device Management
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Access this whitepaper to discover the latest MDM tools available from vendors, along with real-world advice to get the most from the solutions for your organization.
Posted: 23 Dec 2011 | Published: 23 Dec 2011

Dell, Inc. and Intel®

FIVE THINGS YOUR IT TEAM NEEDS TO KNOW ABOUT MONITORING MOBILE APPLICATIONS
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Mobile applications are radically altering the way businesses operate and how they interact with their employees and customers. Read this paper to learn performance management techniques that will allow you to confidently provide the same high level of service for mobile applications that your legacy applications now deliver.
Posted: 22 Dec 2011 | Published: 31 Oct 2011

Hewlett Packard Enterprise

Smarter communications through analytics
sponsored by IBM
WHITE PAPER: As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper.
Posted: 18 Nov 2011 | Published: 18 Nov 2011

IBM

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical
sponsored by IBM
WHITE PAPER: As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
Posted: 17 Nov 2011 | Published: 17 Nov 2011

IBM

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Mobile BI: Actionable Intelligence for the Agile Enterprise
sponsored by SAS
WHITE PAPER: This report describes how mobile devices can drive better BI. Find out how top performing companies have made mobile devices the primary platform for BI deployments.
Posted: 28 Jun 2011 | Published: 28 Jun 2011

SAS

Enterprise Mobility Guide 2011
sponsored by Sybase, an SAP company
WHITE PAPER: Mobile apps and tablets are transforming enterprises across the globe right now. How can you be sure you're staying ahead of the curve while increasing productivity and enhancing customer satisfaction? Get the The Enterprise Mobility Guide 2011.
Posted: 27 May 2011 | Published: 27 May 2011

Sybase, an SAP company

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company
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