Reference Data Management DEFINITION: Master Data Management (MDM), also known as Reference Data Management, is a discipline that focuses on the management of reference or master data that is shared by several disparate IT systems and groups.
This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
Learn about a software platform that helps companies derive more value from the complex, heterogeneous information spread across systems. Learn how to integrate disparate data and deliver trusted information wherever and whenever.
You'll learn about the key benefits of master data management (MDM), the core requirements for implementing it, and the specific ways that Application Integration Appliances can enable affordable, effective, enterprise MDM.
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