Marketing White Papers

WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Posted: 25 Aug 2010 | Published: 25 Aug 2010

WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

Posted: 28 Apr 2010 | Published: 28 Apr 2010

WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.

Posted: 17 Dec 2009 | Published: 17 Dec 2009

WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.

Posted: 12 Jan 2009 | Published: 12 Jan 2009

WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.

Posted: 16 Dec 2008 | Published: 16 Dec 2008

WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.

Posted: 10 Dec 2008 | Published: 10 Dec 2008

WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.

Posted: 02 Oct 2008 | Published: 30 May 2006

WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.

Posted: 17 Sep 2008 | Published: 17 Sep 2008

WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.

Posted: 17 Jun 2008 | Published: 01 Dec 2005

WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

Posted: 04 Jun 2008 | Published: 01 Jun 2008

WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.

Posted: 22 Feb 2008 | Published: 01 Jan 2007

WHITE PAPER: This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.

Posted: 08 Nov 2007 | Published: 01 Sep 2007

WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.

Posted: 18 Jul 2007 | Published: 01 Dec 2006

WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.

Posted: 02 Jan 2007 | Published: 13 Feb 2006