Marketing White Papers

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IBV Study: Capitalizing on the Power of the Smarter Consumer sponsored by IBM WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail. Posted: 07 May 2013 \| Published: 28 Feb 2011 TOPICS: Consumer Electronics Industry \| Consumer Market \| Consumer Packaged Goods Industry \| eCommerce \| eCommerce Services \| eCommerce Software \| Market Trends \| Marketing \| Online Shopping \| Retail Trade Industry \| Sales

Advancing Your Digital Marketing Strategy with Webtrends Analytics sponsored by WebTrends WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. Posted: 18 Apr 2013 \| Published: 18 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Social Networking \| Web 2.0 \| Web Analytics \| Web Analytics Software

Ensuring Success with On-site Testing and Targeting sponsored by WebTrends WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. Posted: 16 Apr 2013 \| Published: 16 Apr 2013 TOPICS: Content Management \| CRM \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Marketing \| Web 2.0 \| Web Content Management \| Web Development \| Web Site Design

CallPro CRM e-marketing features sponsored by CallPro CRM WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales. Posted: 27 Aug 2012 \| Published: 01 Aug 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Profiles \| Email Marketing \| Marketing

Empowered Customers Drive Collaborative Business Evolution sponsored by IBM WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future. Posted: 13 Aug 2012 \| Published: 31 May 2012 TOPICS: Collaborative Commerce \| Customer Satisfaction \| Customer Service \| eCommerce \| Marketing \| Mobile CRM \| Mobile Device Management \| Web Applications Management

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem sponsored by JonERP WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market. Posted: 18 May 2012 \| Published: 18 May 2012 TOPICS: Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| SAP (Product) \| Search Engine Marketing \| Search Engine Optimization

Doing Business with Comstor sponsored by Comstor WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions. Posted: 01 Feb 2012 \| Published: 27 Jan 2012 TOPICS: Certification Programs \| Channel Management \| Distribution \| Marketing \| Networking \| Vendor Selection \| Vendors

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services sponsored by AT&T Corp WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. Posted: 28 Oct 2011 \| Published: 28 Oct 2011 TOPICS: Advertising \| Advertising Industry \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile Device Management \| Mobile Device Management Software \| Smart Phones \| Wireless Networks

Explode Six Marketing Myths sponsored by IBM WHITE PAPER: Maximize campaign effectiveness with analytic technology. Posted: 18 Oct 2011 \| Published: 18 Oct 2011 TOPICS: Business Intelligence \| Data Analytics \| Direct Marketing \| Marketing \| Predictive Analytics

Nine Essentials of Online Opinion Monitoring sponsored by Crimson Hexagon WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing. Posted: 26 Sep 2011 \| Published: 26 Sep 2011 TOPICS: Analytic Applications Software \| Business Intelligence \| Content Management \| Customer Data Integration \| Customer Data Management \| Customer Interaction Services \| Marketing

The Eight Truths of Social Learning. Now. sponsored by SkillSoft Corporation WHITE PAPER: This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations. Posted: 30 Jun 2011 \| Published: 30 Jun 2011 TOPICS: Enterprise Content Management \| Enterprise Information Management (EIM) \| Marketing \| Platform as a service \| Social Computing \| Social Networking

Magic Quadrant for Marketing Resource Management sponsored by Unica Corporation - An IBM Company WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs. Posted: 06 May 2011 \| Published: 11 Feb 2011 TOPICS: Application Life-Cycle Management \| Architectures \| CRM \| CRM Analytics \| Data Integration \| Marketing \| Product Management \| Software as a Service

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience sponsored by Unica Corporation - An IBM Company WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Channel Management \| CRM \| CRM Analytics \| Data Integration \| Enterprise Content Management \| Marketing \| Strategic Planning \| Web Analytics

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World sponsored by SDL Web Content Management Solutions Division WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. Posted: 11 Apr 2011 \| Published: 11 Apr 2011 TOPICS: Business Intelligence \| Business Management \| Content Management \| Marketing \| Marketing Information Systems \| Web Content Management

Oracle Business Intelligence Applications Overview sponsored by Oracle Corporation WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes. Posted: 22 Jan 2011 \| Published: 22 Jan 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| Contact Centers \| CRM \| CRM Software \| Marketing \| Oracle (Product) \| Sales and Marketing Software \| Supply Chain Management

MSP’s Single Most Important Marketing Message sponsored by GFI Software WHITE PAPER: In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it. Posted: 22 Dec 2010 \| Published: 22 Dec 2010 TOPICS: IT Industry \| IT Infrastructure \| IT Management \| IT Service Management \| Management Service Providers \| Marketing \| Network Infrastructure \| Network Management \| Network Performance

A Marketing Pilot for FTTH Network Rollout sponsored by ECI Telecom WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results. Posted: 29 Nov 2010 \| Published: 01 Nov 2010 TOPICS: Campaign Management \| CRM \| CRM Analytics \| CRM Services \| Market Research \| Market Segments \| Marketing

Virtual + Physical = Hybrid Events: Best Practices for Creating Compelling, Innovative Hybrid Events sponsored by INXPO WHITE PAPER: This whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more. Posted: 16 Nov 2010 \| Published: 16 Nov 2010 TOPICS: CRM \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing

Your Small Business Security Questions Answered: SocialNetworks, SensitiveData, Business Banking sponsored by AVG Technologies USA, Inc. WHITE PAPER: This white paper answers your most critical small business security questions. Social networks, sensitive data, and business banking are all topics covered in this security guide. Read this paper now to learn more. Posted: 05 Nov 2010 \| Published: 05 Nov 2010 TOPICS: Banking Industry \| Banking Services \| Data Loss Prevention (DLP) \| Data Security \| Loss Prevention \| Marketing \| Online Financial Services \| Small Businesses \| Social Networking

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage sponsored by SAS WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage. Posted: 02 Nov 2010 \| Published: 02 Nov 2010 TOPICS: Analytic Applications Software \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Market Trends \| Marketing

Six Success Factors for Building a Best-Run Marketing Organization sponsored by SAP America, Inc. WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. Posted: 18 Oct 2010 \| Published: 18 Oct 2010 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| SAP (Product)

Enterprise Performance Management - Management Excellence Metrics Reloaded sponsored by Oracle Corporation WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context. Posted: 01 Oct 2010 \| Published: 01 Sep 2008 TOPICS: Business Intelligence \| Business Process Management \| ITIL \| Market Segments \| Marketing \| Model Driven Architecture \| Performance Testing \| Strategic Planning

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth sponsored by SAP America, Inc. WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. Posted: 03 Sep 2010 \| Published: 03 Sep 2010 TOPICS: Business Process Management \| CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation \| SAP (Product)