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Marketing Systems White Papers (View All Report Types)
 
Magic Quadrant for Multichannel Marketing Hubs
sponsored by Pegasystems
WHITE PAPER: Multichannel marketing is a competitive field, with many competitive solutions vying for the market space. Because of this close competition, it can be hard to know which solution fits your use case or stands above the rest. Access this Gartner Magic Quadrant report for Multichannel Marketing hubs to learn which vendor is right for you.
Posted: 28 Apr 2020 | Published: 18 Apr 2019

Pegasystems

Marketing Automation Checklist: Choose the Right Solution for You
sponsored by Adobe
WHITE PAPER: Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe

How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

TechTarget

The Forrester Wave Real-Time Interaction Management, Q1 2019
sponsored by Pegasystems
WHITE PAPER: In B2C spaces, real-time interaction management (RTIM) is critical to delivering high-end customer experiences for sustainable sales and revenue growth. Download this RTIM market whitepaper, which cross-compares 12 major vendors including Pegasystems, IBM, and SAS, for an intelligent buyer’s decision.
Posted: 06 Dec 2019 | Published: 06 Dec 2019

Pegasystems

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Tips from the Trade - Competing on Web Analytics
sponsored by SAS
WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007

IBM

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo
 

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