Customer Loyalty White Papers

WHITE PAPER: View this white paper to learn more about how businesses are altering their web content management (WCM) strategy. Companies are working to manage the customer experience with a more interactive approach. The connection between WCM and customer experience management (CEM) makes it easy for customers to find what they need.

Posted: 24 May 2013 | Published: 24 May 2013

WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

Posted: 30 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.

Posted: 11 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: Research shows that 90% of customer service decision-makers believe delivering quality service is paramount to success. But with tight budgets, businesses today need cost-effective ways of achieving higher service levels. Read on to learn how collaboration in your contact center can keep costs low while increasing service levels.

Posted: 06 Nov 2012 | Published: 30 Apr 2012

WHITE PAPER: It's no secret that social media has changed consumer behaviors – but most companies are struggling to capitalize on the unique opportunities it has to offer. Review this resource to learn how incorporating social media into knowledge management, contact centers, and the Web can substantially enhance your customer's experience.  

Posted: 13 Sep 2012 | Published: 01 Mar 2012

WHITE PAPER: This white paper demonstrates how empowering your employees can lead to significantly improved customer service. Learn how dynamic case management applications can assist in delivering employee empowerment and transform the customer experience.

Posted: 24 Aug 2012 | Published: 24 Aug 2012

WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.

Posted: 20 Aug 2012 | Published: 20 Aug 2012

WHITE PAPER: Banking customers worldwide are ready for an omnichannel experience – are you ready to give it to them? This resource describes the concept of omnichannel banking, why your customers need it, and why you shouldn't wait to offer it to them.

Posted: 17 Aug 2012 | Published: 17 Aug 2012

WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.

Posted: 15 Aug 2012 | Published: 01 Aug 2012

WHITE PAPER: In this white paper learn the Smart Commerce strategy developed by IBM, designed around customer needs, aspirations, and behavior. This paper goes in depth on each of the four key components of the strategy, demonstrating the work they've done with some of the top names in sports to deliver the Smarter Commerce experience.

Posted: 10 Aug 2012 | Published: 07 Aug 2012

WHITE PAPER: Social media has fundamentally changed the world of customer service. This comprehensive guide outlines the keys to success to realize your social customer service potential. Learn why actively engaging with customers is imperative, 4 vital customer services areas to focus on, and more.

Posted: 23 Jul 2012 | Published: 01 Jul 2012

WHITE PAPER: The connected customer is changing the way you must conduct business. In order to comply with your customers' demands, you must change the way your products are sourced, manufactured and distributed. Smarter commerce enables this, allowing you to transform how quickly you can manage and adapt your source, market, sell and service processes.

Posted: 18 Jul 2012 | Published: 16 Nov 2011

WHITE PAPER: Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.

Posted: 06 Jul 2012 | Published: 06 Jul 2012

WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.

Posted: 05 Jul 2012 | Published: 15 Feb 2012

WHITE PAPER: In order to prosper in today’s challenging environment, delivering high quality customer service is critical. This paper outlines an approach to building a solid customer service strategy and addresses common challenges as well as tips for avoiding and overcoming pitfalls.

Posted: 21 Jun 2012 | Published: 21 Jun 2012

WHITE PAPER: In this whitepaper, discover how using unified communications (UC) in your contact center can help you increase effective communications between employees and clients, which will improve your customer satisfaction, retention, and loyalty rates.

Posted: 08 Jun 2012 | Published: 30 Jun 2010

WHITE PAPER: Access this white paper to discover how a better, smarter approach to commerce can eliminate the potential for unhappy customers and improve your reputation and brand. In today’s highly competitive marketplace, ensuring your customers are satisfied with your services is worth the extra effort.

Posted: 21 May 2012 | Published: 01 May 2012

WHITE PAPER: Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.

Posted: 18 May 2012 | Published: 01 May 2012

WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.

Posted: 01 Mar 2012 | Published: 01 Mar 2012

WHITE PAPER: Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how.

Posted: 01 Mar 2012 | Published: 16 Nov 2011