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Customer Knowledge Management Software White Papers (View All Report Types)
Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017


Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013


Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013


Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013


8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017


7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition
sponsored by Limelight Networks, Inc.
WHITE PAPER: Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

Limelight Networks, Inc.

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014


Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015


Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016


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