Customer Data Management White Papers

WHITE PAPER: Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how.

Posted: 01 Mar 2012 | Published: 16 Nov 2011

WHITE PAPER: Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.

Posted: 01 Feb 2012 | Published: 01 Feb 2012

WHITE PAPER: This white paper examines the leading practices employed by healthcare systems worldwide and proposes a patient-centered care approach for IT investment that combines a series of capabilities to improve quality care, reduce operating costs and optimize revenue.

Posted: 18 Nov 2011 | Published: 18 Nov 2011

WHITE PAPER: Learn how your organization can more easily create content, target individuals with relevant content and optimize content devliery on your website and more!

Posted: 04 Oct 2011 | Published: 04 Oct 2011

WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.

Posted: 26 Sep 2011 | Published: 26 Sep 2011

WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.

Posted: 04 Aug 2011 | Published: 04 Aug 2011

WHITE PAPER: In this case study, Bouygues Telecom uses an analysis platform to help it proactively uncover online and in-store fraud by consumers, dealers and organized crime groups, and prevent the subsequent loss of products and revenue.

Posted: 28 Jul 2011 | Published: 28 Jul 2011

WHITE PAPER: Read this expert guide to ensure your virtual environment is in compliance with PCI DSS 2.0 and avoid common errors made in the auditing process.

Posted: 21 Jul 2011 | Published: 21 Jul 2011

WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.

Posted: 04 May 2011 | Published: 04 May 2011

WHITE PAPER: Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.

Posted: 22 Mar 2011 | Published: 01 Apr 2010

WHITE PAPER: This featured white paper sponsored by inContact looks at new innovative ways to improve the customer experience through CRM software and best practices.

Posted: 04 Jan 2011 | Published: 04 Jan 2011

WHITE PAPER: This paper discusses how to bridge the gap in user experience management (UEM) between business stakeholders and IT by helping each group better understand both perspectives on the user experience. It describes the most common UEM indicators and what they mean to both the business and IT. 

Posted: 29 Dec 2010 | Published: 27 Dec 2010

WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.

Posted: 24 Nov 2010 | Published: 24 Nov 2010

WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.

Posted: 12 Nov 2010 | Published: 12 Nov 2010

WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.

Posted: 02 Nov 2010 | Published: 02 Nov 2010

WHITE PAPER: This paper will describe how Change Data Capture (CDC), a specialized function of data integration, can optimize value in both analytical and operational systems within a data-driven environment. Continue reading this paper to learn more about these ten tips for CDC and learn how to maximize data integration value in analytic operational systems.

Posted: 04 Oct 2010 | Published: 04 Oct 2010

WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.

Posted: 22 Sep 2010 | Published: 22 Sep 2010

WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.

Posted: 13 Sep 2010 | Published: 13 Sep 2010

WHITE PAPER: Hear from Ross Wainwright, Executive Vice President, SAP Field Services, and Greg Pike, Senior Vice President, SAP Active Global Support and gain insight into the cost-saving and problem-solving services that have the biggest impact, where and how SAP customers should begin using these services.

Posted: 23 Jun 2010 | Published: 23 Jun 2010

WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: Melissa Data’s WebSmart Services can handle your data quality needs. Ensure that your contact data, including addresses, names, phone numbers, and emails are valid, and use existing data to append additional information to enhance initiatives. The WebSmart services can be integrated into the business chain to ensure the integrity of your database.

Posted: 20 Apr 2010 | Published: 20 Apr 2010

WHITE PAPER: This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.

Posted: 08 Oct 2009 | Published: 01 Sep 2009

WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

Posted: 10 Jun 2009 | Published: 10 Jun 2009

WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.

Posted: 07 May 2009 | Published: 31 May 2007

WHITE PAPER: By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.

Posted: 27 Apr 2009 | Published: 27 Apr 2009