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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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CW+ Open Group: World-class enterprise architecture
sponsored by ComputerWeekly.com
WHITE PAPER: This White Paper is intended to help organizations who are attempting to set up an enterprise architecture practice. It shows how organizations can use a modular, iterative, and incremental approach in order to develop an architectural capability that is otherwise a large and complex undertaking.
Posted: 20 Oct 2011 | Published: 15 Oct 2010

ComputerWeekly.com

CW+: Developer Survey Report from Embarcadero Technologies
sponsored by ComputerWeekly.com
WHITE PAPER: The Embarcadero Developer Survey was conducted throughout the months June and July 2010 and encompasses responses from a wide array of application developers worldwide. The purpose of the survey was to collect information about the top developer trends, challenges, key initiatives, and current tools being used.
Posted: 21 Oct 2011 | Published: 10 Aug 2010

ComputerWeekly.com

CW+: IDC Report - How to manage documents in the enterprise
sponsored by ComputerWeekly.com
WHITE PAPER: In recent years C-level executives in many of the world's largest and most successful organizations have been forced to introduce a wide range of cost-cutting measures as macroeconomic forces continue to create a challenging and uncertain trading environment.
Posted: 20 Oct 2011 | Published: 06 Jan 2011

ComputerWeekly.com

CW+: Manage your work more effectively with The Power of Slow
sponsored by ComputerWeekly.com
WHITE PAPER: Borrowed from the Japanese term for “chatter,” pecha kuchahas been praised as the new way to communicate in business.
Posted: 20 Oct 2011 | Published: 27 Oct 2010

ComputerWeekly.com

Debunking Software Asset Management Myths
sponsored by MetrixData 360
WHITE PAPER: Software asset management can be seen as both more complex than IT asset management and less necessary, but neither of these assumptions are true. Read on to learn why software asset management is more than an expensive luxury—it’s a necessary tool that can save you time, money, and headache down the line.
Posted: 25 Sep 2020 | Published: 25 Sep 2020

MetrixData 360

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

Create and Print Salesforce Reports Anywhere, Anytime
sponsored by Canon Information & Imaging Solutions
WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer,
Posted: 13 Aug 2013 | Published: 31 May 2013

Canon Information & Imaging Solutions

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Creating your own future proof Private Cloud with a Software-Defined Datacentre solution
sponsored by OVH
WHITE PAPER: One of the most promising paths to virtualization continues to be a software-defined data center (SDDC). A SDDC gives your organization access to the benefits of the private cloud while also delivering a unified configuration of applications, resources, and infrastructure. Read OVHcloud’s white paper to better understand the basics of the SDDC now.
Posted: 18 Dec 2019 | Published: 18 Dec 2019

OVH

Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine
sponsored by Oracle Corporation
WHITE PAPER: This white paper contains a sampling of real business results that organizations in a variety of industries worldwide have achieved by implementing Oracle Exadata. Read now to learn more.
Posted: 26 Mar 2012 | Published: 31 Dec 2011

Oracle Corporation

Defend Against Injection-based Attacks
sponsored by Klocwork
WHITE PAPER: This paper provides a detailed description of injection vulnerabilities, discusses how they present themselves to both end users and software developers, and explains mitigation strategies to help resolve the various types of injection attacks.
Posted: 27 Dec 2013 | Published: 27 Dec 2013

Klocwork

Deliver a superior experience: Application Transformation Solutions
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
Posted: 07 Feb 2014 | Published: 31 May 2013

Hewlett-Packard Enterprise

Dell PowerVault MD3000 3000 Mailbox Single Copy Cluster Microsoft Exchange 2007 Storage Solution
sponsored by DellEMC and Intel®
WHITE PAPER: This white paper describes a tested and validated storage solution for a 3000 mailbox Exchange 2007 environment with Single Copy Cluster in a high availability clustering mechanism based on the Microsoft Cluster Service shared storage.
Posted: 27 Aug 2008 | Published: 27 Aug 2008

DellEMC and Intel®

Dell Wyse Datacenter for Citrix Reference Architecture
sponsored by Dell
WHITE PAPER: Learn how to deliver virtual desktops via XenDesktop 7.1 on Windows Server Hyper-V 2012 R2 or VMware vSphere 5.
Posted: 25 Nov 2014 | Published: 30 May 2014

Dell

Dell™ PowerVault™ MD3000i 5000 Mailbox Single Copy Cluster Microsoft® Exchange 2007 Storage Solution
sponsored by DellEMC and Intel®
WHITE PAPER: This document provides information on Dell's PowerVault MD3000i Plus MD1000 storage solution for Microsoft Exchange Server 2007, based on Microsoft Exchange Solution Reviewed Program (ESRP) Storage program.
Posted: 27 Aug 2008 | Published: 27 Aug 2008

DellEMC and Intel®

Deploy Real-time Operational Detection and Prevention to Combat Various Threats and Fraud.
sponsored by IBM Software Group
WHITE PAPER: When you understand people and their names in context and in real time, you have an increased capability to preempt threats and fraud. Find out what you can do to help protect your business.
Posted: 13 Mar 2008 | Published: 01 Jan 2007

IBM Software Group

Designing Artificial Intelligence for Games (part 2)
sponsored by Intel Software Network
WHITE PAPER: This article gets dangerously close to real artificial intelligence (AI). All intelligent agents need to have a basic ability to perceive their environment and some means of navigating and moving within the world around them-be it real or otherwise. Read on to learn more about AI.
Posted: 17 Aug 2009 | Published: 11 Jun 2009

Intel Software Network

Determining the Most Effective Endpont Management
sponsored by IBM
WHITE PAPER: This white paper details the need for a centralized endpoint management system that helps maximize business performance through quicker software deployment and maintaining compliance.
Posted: 09 Sep 2013 | Published: 31 May 2013

IBM

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Disaster Preparedness: Is there a hole in your disaster recovery plan?
sponsored by Iron Mountain
WHITE PAPER: Access this white paper to learn how software escrow agreements can be a critical tool to help ensure application continuity within your business continuity plan.
Posted: 04 Jan 2012 | Published: 04 Jan 2012

Iron Mountain

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

Driving Business Success with Software Reuse
sponsored by IBM
WHITE PAPER: This white paper explains how Software Reuse and its underlying fundamentals have evolved dramatically. It also discusses the benefits of constructing critical enterprise software applications through reusable parts.
Posted: 30 Jul 2008 | Published: 01 Mar 2008

IBM

Dynamic Business - From Aspiration to Reality
sponsored by Microsoft India
WHITE PAPER: This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
Posted: 19 Dec 2013 | Published: 19 Mar 2013

Microsoft India

Dynamic Infrastructures for VMware vCloud
sponsored by Fujitsu
WHITE PAPER: Check out this exclusive white paper to discover how a VMware-based infrastructure solution can accelerate cloud infrastructure implementation, while reducing maintenance costs and effort.
Posted: 05 Mar 2014 | Published: 31 Dec 2012

Fujitsu

Easy, Secure File Sharing for Salesforce
sponsored by Hightail
WHITE PAPER: The following white paper explores a collaborative file sharing solution that complements the effectiveness of Salesforce by allowing users to securely share files of any size without having to exit the application. Get a firsthand look at how this solution improves productivity, collaboration, and more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

Hightail
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