CRM White Papers

WHITE PAPER: SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.

Posted: 23 Mar 2011 | Published: 23 Mar 2011

WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.

Posted: 22 Mar 2011 | Published: 01 Feb 2010

WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.

Posted: 21 Mar 2011 | Published: 21 Mar 2011

WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.

Posted: 21 Mar 2011 | Published: 01 Feb 2010

WHITE PAPER: Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."

Posted: 21 Mar 2011 | Published: 03 Aug 2009

WHITE PAPER: In this analysis, Frank Buytendijk examines what information management means, and describes a complete spectrum of business cases, ranging from tactical cost reduction to transformational impact on the organization’s business model.

Posted: 21 Mar 2011 | Published: 01 Dec 2008

WHITE PAPER: This white paper describes a set of six management processes that lead organizations to become smarter, more agile, and better aligned—the key attributes of management excellence.

Posted: 18 Mar 2011 | Published: 03 Nov 2008

WHITE PAPER: Read this white paper to learn more about the acquisition of Akorri Networks, Inc. by NetApp. and the ways in which this merger is helping to provide customers with new virtualization technologies.

Posted: 15 Mar 2011 | Published: 15 Mar 2011

WHITE PAPER: In today’s global economy, information exchange is vital. Competitive advantage goes to the companies that can share information and collaborate quickly and accurately in the most cost-effective manner. Read this white paper now to learn how to effectively lower the costs of your business's document capture process.

Posted: 10 Mar 2011 | Published: 10 Mar 2011

WHITE PAPER: In this executive report from MIT Sloan Management Review and IBM Institute for Business Value learn how the smartest organizations are embedding analytics to transform insights into action and out-perform the competition, recommended actions organizations can take to bolster their analytics capabilities to achieve long-term advantage.

Posted: 20 Feb 2011 | Published: 20 Feb 2011

WHITE PAPER: In this paper, learn how retailers are using predictive analytics to uncover patterns in the products purchased together to differentiate assortment, merchandise stores and develop combined product offers to drive sales and profits.

Posted: 20 Feb 2011 | Published: 20 Feb 2011

WHITE PAPER: This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Posted: 20 Feb 2011 | Published: 20 Feb 2011

WHITE PAPER: Check out this white paper to see how identity and context virtualization delivers integrated identity, a richer security profile, and contextual search across all your data.

Posted: 14 Feb 2011 | Published: 14 Feb 2011

WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.

Posted: 22 Jan 2011 | Published: 22 Jan 2011

WHITE PAPER: How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP).

Posted: 20 Jan 2011 | Published: 20 Jan 2011

WHITE PAPER: Service Level Management is the process of setting benchmarks for service level performance, measuring that performance and ensuring compliance with your service goals and your customers' expectations. Read this whitepaper to learn how to make the most of your Service Level Management (SLM) tools.

Posted: 10 Dec 2010 | Published: 10 Dec 2010

WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.

Posted: 29 Nov 2010 | Published: 01 Nov 2010

WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.

Posted: 24 Nov 2010 | Published: 24 Nov 2010

WHITE PAPER: This whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more.

Posted: 16 Nov 2010 | Published: 16 Nov 2010

WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.

Posted: 02 Nov 2010 | Published: 02 Nov 2010

WHITE PAPER: Due to their portability and advanced computing features, mobile phones are becoming popular devices for Web surfing. Just like PCs, however, these gadgets are also susceptible to various security threats. Users must remain cautious when using their mobile phones to surf the Internet to keep their phones malware free.

Posted: 26 Oct 2010 | Published: 26 Oct 2010

WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

Posted: 18 Oct 2010 | Published: 18 Oct 2010

WHITE PAPER: This collection of journal articles focuses on the many facets of enterprise performance management that can help organizations thrive through the recovery, including; integrating the financial close and reporting process, managing the transition to IFRS, centralized enterprise dimension management.

Posted: 01 Oct 2010 | Published: 01 Apr 2010

WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.

Posted: 13 Sep 2010 | Published: 13 Sep 2010

WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.

Posted: 03 Sep 2010 | Published: 03 Sep 2010