CRM White Papers

WHITE PAPER: Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center.

Posted: 31 May 2013 | Published: 30 Apr 2013

WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

Posted: 30 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.

Posted: 30 Apr 2013 | Published: 30 Apr 2013

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.

Posted: 11 Apr 2013 | Published: 31 Jan 2013

WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.

Posted: 09 Apr 2013 | Published: 09 Apr 2013

WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.

Posted: 09 Apr 2013 | Published: 09 Apr 2013

WHITE PAPER: Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.

Posted: 02 Apr 2013 | Published: 02 Apr 2013

WHITE PAPER: There is added pressure for modern contact center agents, with customers armed to the teeth with devices to connect with businesses—from tweets to texts to phone calls. But with proper metrics to gauge performance and lead to instructive training, some of that pressure can be alleviated.

Posted: 25 Jan 2013 | Published: 25 Jan 2013

WHITE PAPER: Research shows that 90% of customer service decision-makers believe delivering quality service is paramount to success. But with tight budgets, businesses today need cost-effective ways of achieving higher service levels. Read on to learn how collaboration in your contact center can keep costs low while increasing service levels.

Posted: 06 Nov 2012 | Published: 30 Apr 2012

WHITE PAPER: Failing to adopt a customer service strategy for mobile devices could put your business at a serious disadvantage. Gartner research suggests that 80% of companies will suffer revenue loss from the lack of customer support on mobile devices by 2013. Read this paper to learn how to utilize the opportunities mobility offers customer service.

Posted: 29 Oct 2012 | Published: 29 Oct 2012

WHITE PAPER: This paper explores and explains why the contact center is a key strategic focal point for customer engagement via social channels.

Posted: 21 Sep 2012 | Published: 01 Mar 2012

WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.

Posted: 27 Aug 2012 | Published: 01 Aug 2012

WHITE PAPER: This white paper demonstrates how empowering your employees can lead to significantly improved customer service. Learn how dynamic case management applications can assist in delivering employee empowerment and transform the customer experience.

Posted: 24 Aug 2012 | Published: 24 Aug 2012

WHITE PAPER: Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.  

Posted: 23 Aug 2012 | Published: 01 Aug 2012

WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.

Posted: 20 Aug 2012 | Published: 20 Aug 2012

WHITE PAPER: Download the whitepaper, Build Your Cloud, Build Your Profit, to learn how service providers can deliver profitable, differentiated cloud services using a proven cloud platform.

Posted: 16 Aug 2012 | Published: 31 Jul 2012

WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.

Posted: 15 Aug 2012 | Published: 01 Aug 2012

WHITE PAPER: In this white paper learn the Smart Commerce strategy developed by IBM, designed around customer needs, aspirations, and behavior. This paper goes in depth on each of the four key components of the strategy, demonstrating the work they've done with some of the top names in sports to deliver the Smarter Commerce experience.

Posted: 10 Aug 2012 | Published: 07 Aug 2012

WHITE PAPER: Learn about a purpose-built for IP platform that can help you fully integrate rich communications capabilities across your organization to increase connectivity and boost productivity.

Posted: 07 Aug 2012 | Published: 31 Jul 2012