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Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
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IT leaders, tasked to satisfy the needs of their own business units while satisfying the changing needs of all other business units, face a wide variety of challenges. This white paper identifies the key issues that must be addressed and provides a clear strategy for solving them. Read on to learn more about SAS® Business Analytics for IT leaders.
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Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
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Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.
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Access the following white paper to uncover a BI and analytics platform that has been designed to work seamlessly throughout your entire enterprise. Discover how this solution meets the need of both the business and IT with reporting, analysis, dashboards, visualization and more.
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As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
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In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
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This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
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This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
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This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.