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ALSO CALLED: Partner Relationship Management
DEFINITION: Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such  … 
PRM Multimedia (View All Report Types)
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Video: Customer Centric Transformation
sponsored by Alchemer
WEBCAST: To architect a truly customer-centric transformation, you need to collect and analyze customer feedback to better understand where improvements can be made. Watch this brief video to learn about Alchemer, and how it can help make that process easier—so you can focus on creating the optimal CX.
Posted: 08 Feb 2021 | Premiered: Feb 8, 2021

Alchemer

Visa Desjardins Provides a Differentiated Customer Experience
sponsored by Genesys
WEBCAST: Access this video case study today to learn how Visa Desjardins – the largest financial cooperative group in Canada – optimized customer service delivery by investing in a new blended call center environment.
Posted: 16 Sep 2013 | Premiered: Feb 27, 2013

Genesys

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013

IBM

Why Business Analysis is Essential for Agile success
sponsored by IBM
WEBCAST: There are many myths surrounding the role of business analysis when it comes to Agile projects. Is it really necessary for Agile success? In this comprehensive webcast, you'll hear from business analysis expert Mary Gorman from EBG Consulting, as she covers the myths and actualities of business analysis for Agile projects.
Posted: 06 Nov 2013 | Premiered: Dec 31, 2012

IBM
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