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ALSO CALLED: One-to-one Marketing
DEFINITION: A direct market reseller (DMR), also known as an e-tailer, is a company that sells directly to consumers online without operating storefront operations of any kind. On the business to business (B2B) DMRs include companies such as CDW and TigerDirect; business to consumer (B2C) counterparts include companies such as Amazon, NewEgg, and ZipZoomFly.DMRs operate in a market niche that sits between conventional  … 

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WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
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