Weblogs DEFINITION: Blogosphere is a term some writers have used to describe the grassroots and interactive journalism made possible by participants in blogs (logs or journals maintained on the Internet) and the symbiotic relationship between bloggers and traditional journalists. In this relationship, bloggers often cite and link to mainstream news articles and mainstream journalists often get story ideas from blogs
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Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.
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