WEBCAST: Between cookie deprecation, rising walled gardens, and tightening ad budgets, marketers are scrambling to remake their data-driven marketing strategies, thrusting analytics into the forefront. Join this webcast to gain expert insights into marketing measurement trends and learn about best practices for building a marketing analytics function.

Posted: 10 Jul 2023 | Premiered: Jul 11, 2023

ANALYST REPORT: Conversational intelligence analyzes interactions between customers and employees as a means of deriving insights and fueling decisions. In this report, Opus Research seeks to learn and evaluate how select solution providers enable businesses to apply different technologies to conversational intelligence. Read on to learn more.

Posted: 29 Jun 2023 | Published: 30 Jun 2023

WHITE PAPER: Making the most out of a reduced paid search budget: Many marketing teams encounter this challenge. But how should they tackle it? This white paper explores how leveraging conversational intelligence can help. Read on to learn why.

Posted: 03 Jun 2023 | Published: 03 Jun 2023

CASE STUDY: When this large auto retailer was looking for new ways to improve their omnichannel buying experiences, they sought out a solution that could allow them to tie phone calls to their digital marketing efforts and their broader digital journey. Luckily, they found Invoca. Read this case study to hear the full story.

Posted: 01 Jun 2023 | Published: 01 Jun 2023

WHITE PAPER: Today, phone calls are one of the most popular ways that customers engage with automotive dealerships. However, the success of these interactions relies on 2 important factors. Browse this white paper to discover more.

Posted: 25 May 2023 | Published: 26 May 2023

INFOGRAPHIC: Marketers at leading organizations know that they need the right data to defend their budgets and prove the value of every conversion they drive. Tap into this interactive infographic to learn about 5 ways you can leverage conversation intelligence to illustrate and improve the true value of your marketing efforts.

Posted: 25 Apr 2023 | Published: 25 Apr 2023

EBOOK: Phone calls convert to test drives and vehicle sales at a 3x higher rate than online - so it’s critical that you get the experience right. Tap into this interactive guide to learn how you can escape the call data dead zone and gain deeper insights into your customers’ buying behavior to accelerate your revenue and provide great experiences.

Posted: 21 Apr 2023 | Published: 22 Apr 2023

RESOURCE: When marketers power their decisions with data, they regularly achieve success. But there’s one critical data channel that many marketers neglect to tap into: the phone channel. Browse this guide to learn how to harness the power of the phone channel.

Posted: 21 Apr 2023 | Published: 21 Apr 2023

EBOOK: If you aren’t focusing on phone call conversions, poor targeting and inaccurate conversion data could be costing you your highest-value campaigns without you even knowing it. Access this interactive e-book to learn about 5 reasons why ignoring phone call data is harming your marketing ROI and how you can fix it with conversation intelligence.

Posted: 21 Apr 2023 | Published: 21 Apr 2023

RESEARCH CONTENT: Automotive consumers are seeking more value for their money, and for many, that means getting the best experience possible. Tap into this research content to gain a deeper understanding of what consumers expect when making automotive purchases and what dealerships and repair shops are risking when they let customers down.

Posted: 20 Apr 2023 | Published: 20 Apr 2023

EBOOK: Phone calls convert customers at a 3x higher rate than online - so it’s critical that you get the experience right. Tap into this interactive guide to learn how you can escape the call data dead zone and gain deeper insights into your customers’ buying behavior to accelerate your revenue and provide great experiences.

Posted: 19 Apr 2023 | Published: 19 Apr 2023