Nine out of 10 healthcare executives believe a well-designed, patient-facing mobile app would help their organization achieve its digital strategy goals, according to a new survey. Yet, just 22% have an app that is custom-built for their organization. No wonder the majority of healthcare apps have fewer than 5,000 downloads.
It's tough—patients want digital engagement, but what was a case of no options has exploded into too many! Healthcare providers now suffer from "app fatigue" because there is an app for everything, and when providers try to implement them, instead of engaging users they drive patients away.