RESEARCH CONTENT:How do businesses gain control over their most valuable asset? Experian's 2019 global data management research uncovers 3 key trends surrounding data management practices that contribute to this overarching question. Read on for more information from the 2019 report.
WHITE PAPER:The concept of single customer view (SCV) has been around for some time now - but it's never been more crucial to satisfactory customer service. SCV implementation is a challenging process, but read this white paper to learn how to achieve a competitive CEM advantage in your market.
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