Healthcare sales: What if your provider data isn’t accurate?

In recent years, data and analytics have transformed commercial functions for life sciences companies by providing salespeople with valuable insights into their customers, streamlining operations and driving decisions about where to focus resources. But what if the data isn’t accurate?

In this case study, discover how one pharmaceutical company found the quality of their provider data to be poor, prompting them to make significant changes in how they gather and use data in commercial efforts.

Vendor:: LexisNexis
Posted:: Apr 2, 2024
Published:: Apr 2, 2024
Format:: HTML
Type:: Case Study

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