The secrets to personalization in GenAI marketing

The hype around ChatGPT is beginning to settle, but numerous possibilities are emerging for generative AI, a market valued at $8.2 billion in 2021 and projected to reach $126.5 billion by 2031.

So while regulators race to lay down rules around GenAI, forward-thinking brands and marketers are already testing the waters. But in a time of squeezed budgets, it is critical for marketers to invest wisely and get the science of GenAI marketing right.

In this deep-diving e-book, discover the secrets to making sense of fragmented martech jungle… and how to keep personalization and precision alive in the age of generative AI.

Vendor:: HCL Software
Posted:: Mar 4, 2024
Published:: Mar 4, 2024
Format:: HTML
Type:: eBook

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