This resource is no longer available

With the volume of customer data being collected today, many organizations are struggling to keep up when it comes to providing a unified customer experience. Legacy infrastructure and siloed applications cause a lack of visibility and squander the efforts made to deliver a consistent and meaningful CX.

To address these challenges, organizations have adopted a variety of marketing technologies, patched together in the hopes of creating a holistic view of the customer. However, with more tools, data accessibility is impeded and insights are delayed, creating additional headaches for marketing and IT teams.

Read on to learn why a composable customer data platform is crucial for CX successes in 2024.

Vendor:

Teradata

Posted:

Oct 19, 2023

Published:

Oct 19, 2023

Format:

HTML

Type:

White Paper