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Today’s customers expect to build complex products easily, so creating a self-serve buying experience makes sense. Equipping your pipeline with Configure, Price, Quote (CPQ) software is a good starting point, but adding an online product configurator enables your suite to reach its full potential.

But what is product configuration? And how can you leverage it to benefit your manufacturing firm?

Product configurators are designed to work with a CPQ solution that improves every aspect of the sales, purchasing, and production processes. By removing errors, providing transparent quotes, and reducing lead times, they can help you empower your customers to place their orders independently. Read on to learn more.