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The volume of global B2B e-commerce has skyrocketed in a short time. According to Facts & Factors, the global B2B e-commerce market is predicted to create revenue of roughly US$18.57 trillion by the end of 2026, with a compound annual growth rate of roughly 18.7% between 2021 and 2026.
In this new e-commerce world, the rewards are high – but so are the challenges. The key to success for a modern B2B business is its ability to deliver consistent cross-channel experiences with just the right mix of self-service and guided selling.
Read on to learn how you can improve product discovery and simplify the ordering process while scaling e-commerce into a competitive advantage for your organization.