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Traditional e-commerce solutions offer a transactional relationship between shoppers and brands. However, digitally connected consumers are seeking a move away from a transactional model to an authentic and experiential engagement.
Live commerce has exploded onto the e-commerce scene with China leading the way in terms of growth and market penetration. In fact, e-commerce sales as a result of livestreaming are projected to reach US $623 billion in 2023.
Read on to learn how your organization can overcome the challenges of getting started with live commerce and create more experiential value for your customers.