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In today's highly commoditized marketplace, where differentiation among vendors is murkier, the expectations and buying practices of empowered B2B buyers are becoming synonymous with the B2C process.

The B2B journey is a long, complex and highly technical process involving a number of engagement points, but with carefully considered improvements, organizations can lower churn rates by up to 15% and increase win rates by up to 40%.

Read this e-book to learn how to orchestrate personalized, omnichannel customer engagement with value-led conversation and relevant content.

Vendor:

Pitcher

Posted:

Nov 1, 2022

Published:

Nov 1, 2022

Format:

HTML

Type:

eBook