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A large FMCG organization found it difficult to establish a complete view of its merchants and outlets. To create market penetration analysis, the marketing team needed inputs on geolocation, premise types, competing products' vs their own products' sales, and potential sales with optimal data accuracy on its merchants and outlets.

By using the DataOps platform Spectra, the company created an outlet master using more than 10 data aggregators, resulting in a:

• 20% cost reduction for record enrichment
• 84% merchants’ / outlets’ data enriched

Access the case study here.

Vendor:

Fosfor

Posted:

Oct 20, 2022

Published:

Oct 20, 2022

Format:

HTML

Type:

Case Study