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For retailers looking to grow, cross-border ecommerce has emerged as an opportunity. This e-book overviews the cross-border maturity model, which features 6 stages, including:
- Accidental—A retailer has no international sales policies
- Passive—A retailer is trialing international sales
- Intentional—A retailer is building a better cross-border customer experience
To learn which stage your company may inhabit and for guidance about how to progress, read on.