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Duplicate leads, bouncing emails, poor reports and forecasts—these are all consequences of bad data. And while it seems obvious, data quality is one of the most important factors in your organization’s success.
Poor mitigation processes and external sources are allowing bad data to enter your Salesforce, and it can result in:
- Inefficient sales, marketing and support teams
- Low employee satisfaction
- Bad CRM adoption
- And 5 more business dangers
Check out the full list of potential risks and see how you can take the next steps in ensuring better results for your company.