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Hermann Hartje, a specialist automotive and cycling wholesaler in Northern
Germany, wanted to re-establish itself as the go-to wholesaler in the automotive and cycling industries.
To meet their strategic goals required a complete digital transformation, which included investing in a robust digital CRM system.
Explore this case study to learn how partnering with SugarCRM enabled them to drive a greater understanding of each customer, two-way transparency, and the flexibility to allow for new processes to be introduced in the future. Alsoaccess key insights into their implementation journey.