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Data and context are in high demand as businesses zero in on personalization and storytelling. As evidence of this, 68% of digital leaders are prioritizing the creation of a single view of the customer across disparate data sources, according to 451 Research.

To create these new, immersive experiences, many businesses will rely heavily on next-generation customer data platforms called customer intelligence platforms for personalized and frictionless cross-channel interactions.

But what is a modern customer intelligence platform?

Find out in this 451 Research report and learn how to put your CIP/CDP to good use in your company, and not let it become just another platform for data dumping.

Vendor:

SAP

Posted:

Apr 11, 2022

Published:

Apr 12, 2022

Format:

HTML

Type:

Analyst Report