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The explosive growth of marketing technology (Martech)—over 5,000% since 2011 according to a study by Chiefmartec—means that many companies are struggling to fully use and govern their marketing data.

This short e-book will walk you through the various strategies you can use to tame unruly marketing data and tap into its hidden value.

Access your copy to learn how you can break down marketing data silos and use it to see positive returns, including:

  • Building an accurate and complete view of the customer journey
  • Understanding and effectively report on campaign performance
  • Getting more value from your Martech investments
Vendor:
CData Software
Posted:
Apr 7, 2022
Published:
Apr 7, 2022
Format:
HTML
Type:
White Paper

This resource is no longer available.

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