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Sales and marketing leaders need to possess deep insight into how buyers are changing, as the path-to-purchase process isn’t as linear or as predictable as many assume.

With fewer opportunities to meet with prospective customers and customers spending less time per meeting with vendors or suppliers, it's critical for sales organizations to optimize the engagement experience between the seller and buyer.

Download this white paper for a closer look at B2B buyer preferences and behaviors.

Vendor:

StorySlab

Posted:

Mar 1, 2022

Published:

Mar 2, 2022

Format:

HTML

Type:

White Paper