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JB Hi-Fi, one of Australia’s leading home entertainment and electronics retailers, is using Google’s Recommendations AI to improve the quality of product recommendations across its website and align its online experiences with the personalized, knowledgeable experience provided by staff in its stores.
By deploying this AI-powered personalization engine, JB Hi-Fi has increased its monthly average revenue when compared to manual recommendation processes.
Read on to learn how Recommendations AI is a key part of JB Hi-Fi executing on their vision of providing a wide range of products while making sure customers see what is relevant to them.